By securing the exclusive rights to what’s widely believed to be the most popular podcast in the world, Spotify essentially bought itself a highway into its glorious new future. ![]() That vision outlined an effort to move away from its mortal dependency on the stifling world of music streaming by refashioning itself as something more expansive: a one-stop shop for all kinds of audio products, starting with podcasts. ![]() The deal, later reported to be worth $100 million, offered a road map for how Spotify was going to achieve what CEO Daniel Ek had declared was to be its “audio-first” future after buying podcast start-ups Gimlet Media and Anchor in early 2019. When Spotify struck its exclusive licensing deal with The Joe Rogan Experience in 2020, the chief executive of a major podcast company texted me shortly after the news went out: “Game, set, match.”Īt that moment, there was no other way to look at it. In January, Neil Young blasted Spotify and Rogan’s podcast in specific for “spreading fake information about vaccines” and asked for his music to be removed from the platform. “I am doing this because Spotify is spreading fake information about vaccines – potentially causing death to those who believe the disinformation being spread by them,” the musician wrote.Photo: Louis Grasse/PxImages/Icon Sportswire via Getty Images The podcast host has also been facing controversy about how his podcast has dealt with the COVID-19 pandemic. I thought as long as it was in context, people would understand what I was doing.” Instead of saying ‘the N-word,’ I would just say the word. Rogan continued, “I know that to most people, there is no context where a white person is ever allowed to say that word, nevermind publicly on a podcast, and I agree with that now. And it looks fucking horrible, even to me.” “It’s a video that’s made of clips taken out of context of me of 12 years of conversations on my podcast, and it’s all smushed together. “There’s a video that’s out that’s a compilation of me saying the N-word,” Rogan said at the time. Earlier this month, the podcast host issued an apology on Instagram, calling his use of the N-word the “most regretful and shameful thing I’ve ever had to talk about publicly.” The news arrives in the wake of controversy, as Rogan has faced backlash over his past use of the N-word. ![]() “It feels gross,” Rogan said at the time. “Especially right now, when people can’t work.” Granted, that’s more than Spotify paid to acquire media podcasting companies such as Gimlet Media and The Ringer, each of which the platform bought for a little under $200 million.īack in May 2020, after reaching a deal with Spotify that would make The Joe Rogan Experience exclusive to that platform, Rogan said he felt uncomfortable discussing the dollar amount during a conversation with the New York Times. “Two people familiar with the details of the transaction” told the New York Times that the three-and-a-half year deal is worth at least $200 million, with the possibility of additional payments. Another anonymous source, who previously worked for Spotify, told Pitchfork that the agreement was worth over $200 million. Nearly two years after it was announced that Spotify struck a licensing deal with Joe Rogan for a reported $100 million, a new report suggests that Rogan’s deal is worth double.
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